Importance of Logo Design in Building a Brand Image

A professionally and creatively designed logo can do wonder in building your brand image. On contrary, an unprofessional logo design can destroy the image of your brand. It’s a very important part of your brand building that you cannot compromise with. Your business is recognized by your brand value and the logo is the basic element used in creating a brand image. Creating a unique and attractive logo needs a lot of consideration, design skills, hard work, and creativity.  A professional logo must reflect a strong corporate image as well as the marketing message to audiences.

Brand name means corporate image

People identify a company by its logo. Apple Inc would not be much interesting without a half eaten apple in its logo, it amazingly depicts the company’s image of being a trendy and futuristic with grayscale, metallic colors in the Apple’s logo. The logo should be such designed that it conveys your business message in an effective way and help you to build a successful brand identity. A logo is never a brand itself but an important element of the brand identity design and branding process. It plays a vital role in creating a corporate brand image in viewer’s mind.

Visual devices that display your logo

A company’s identity and brand design is made up of many visual devises which are decorated with company’s logo design and enhance the brand image. Below are given some visual devices.

1) Letterheads
2) Business cards
3) Office stationery
4) Company’s T-shirt
5) Flyers
6) Brochures
7) Websites
8) Blogs
9) Banners
10) Billboards
11) All marketing tools

Importance of logo design

A perfect logo design can helps people to identify your company and reflects a positive impression in minds of viewers. There are plenty of examples of great logo design. You never need to make efforts to know what Nike, Apple and UN stands for. They have simply been etched into our subconscious, so that we can understand what they represent no matter what color, size or form we see them in. So a perfect logo design needs to identify a business or product.